W3G & Co. a local organization, had their Spring Fling Artisans Market on the upper floor of the old Sears store in the Cornwall Square in Cornwall, Ontario, Canada on Saturday 25th March. Derek Mason, known to his fans as Chef Mayhem, set up his first stall for the year!
I’ve worked with Derek and his family tirelessly on helping to market the Melted Mayhem brand as we know it today. There are presently 5 flavours of cooking spice blends and bbq rubs, available for sale through his website, as well as markets and select stores. The most popular seller by far, is the original rub he created, Martian Dust, a sweet and smoky bbq blend that resembles the reddish surface of Mars. I had a lot of fun brainstorming that name with Derek, I love to create names for products.
The market was a huge success with our local, talented culinary wizard selling over 120 bottles and a t-shirt as well! Chef Mayhem plans to enter into more markets this year, his website will have the calendar soon. You can also purchase rubs and spices online.
He also has a YouTube channel where I help him to create cooking videos, incorporating the products that he sells into practical everyday recipes. The best part of filming those is I get to eat whatever he creates…it’s a tough job but someone has to do it!
Some of the stores in which you can find his products also include (as of writing this article, subject to change over time) In and Outdoors Shop, on Pitt St. besides Mrs. B’s Gift Shop, Essential Kitchen, downtown Pitt St. across the street from Melody Music, and The Glengarry Market in Alexandria.
He plan to take the brand even further eventually and hopefully find a place to open a larger scale operation here in Cornwall, creating jobs for lots of local people has always been the dream, along with creating a quality seasoning! But that might be awhile away but it doesn’t hurt to dream big…
James
Pictured: (Right) James Hardiment (Left) Derek Mason holding up some of the spices for sale!